Vedett IPA

vedett ipa

So, Vedett. What do you reckon? Brand owned by Duvel. Big marketing spend, including hiring very smart brand consultants. Look at theĀ website. Once you get past the age gauge, and select your country, you can even personalize your case. This is quite cool. But normally big brand means dull beer. This is where I am pleased to report that with their Extra Ordinary IPA (website here), they have pretty much got it right. They haven’t gone for the big hoppy American style, but neither have they skimped on expensive hops and produced a faux IPA. This is a super beer. It’s not a lame attempt to jump the craft beer bandwagon. It’s delicious.

Vedett Extra Ordinary IPA
5.5% alcohol
Yellow/orange in colour. Lovely fresh, tangy, herby lemony flavours with lovely hoppy bitterness. It’s quite a fresh style with lovely grapefruit, a little passion fruit richness and a tangy bitter finish. 8/10

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