Camden Town Brewery is a small craft brewery that by all accounts was fixing to be friendly with a big brewery, and ended up selling to AB InBev last year (one of the globes biggest brewers) for 70 odd million quid. There have been a spate of craft breweries selling to large brewers: the large brewers are terrified by declining sales of their key brands and see buying much hipper craft beer brands, which they can then scale up, as being the way forward. The flip side of this is suddenly there’s more beer and better availability, and the consumer wins – but only if the quality is maintained. Beer is recipe-driven and a brand can be scaled up, as long as no compromise is made with the ingredients. But some of these ingredients are expensive, and big breweries just love to cut back on costs, so there’s real peril. This Camden Hells is pretty good.
Camden Hells Lager
Half way between a pilsner and a helles in style, using bavarian lager yeast and pilsner malts, with perle and hallertauer hops. This is a bright, fresh, yet flavourful lager with zippy citrus notes, a nice bitterness, and juicy lemony fruitiness. I really like it: it’s not the most complex beer, but it is very fresh and has plenty of flavour. 7/10